a DARING MUSIC/TECH COMPANY THAT WANTS TO CHALLENGE THE STATUS QUO IN POPULAR MUSIC
& BUILD THE FIRST AR POWERED
MUSIC SOCIAL PLATFORM
Over the last decade, the A&R process has come down to metrics and data (number of followers, likes etc.). Sadly our competitors based their talent search solely on systematic data and "analytics research" thus ending up with the same exact people, sound and potential.
Although I do know and understand the value of data and metrics, I believe it should inform, not dictate our decisions. I don't want to skip on great artists because they don't have enough followers, YouTube views or likes.
Having said that, here's how our evaluation process will be:
*Our main focus is on raw unique talent, artistry and MUSICIANSHIP. We want artists that can at least play 1 instrument with high proficiency, write their own songs and can sing. We're genre agnostic but we do want artists to know and understand hooks and the commercial aspects of their music and artistry.
*They need to have at least 3 releases on streaming platforms and performance experience.
*A solid sense of self, meaning, they know who they are, what they stand for, what they want and what they do.
*Ambition, we don't want hobbyists , we like big dreamers.
*Most importantly we look for hard working artists. This industry is not easy, and to get results a lot of hard work needs to be done. We value great work ethic and we truly believe that with hard work ANYTHING'S POSSIBLE, but we can only go as far as the artist is willing to do.
Ultimately we aim to find and support deserving artists that not only align with our company's values and culture, but artists that we believe can challenge and create something different to what has become the standard in popular music.
Now, how we plan to find and acquire artists. Over the years I've been able to grow my network within the industry, I've been featured and collaborated with CDbaby , the largest independent music distributor in the world, and as an ASCAP artist I'm able to connect and network with artists and industry members that usually share and recommend talent. I'm naturally curious and I love music , I'm always looking for new and different artists out there. Our bias is a bit stronger towards artists of underrepresented and underrated communities (LQBTQ+, POC, LatinX, Woman, AAPI etc.) But we'll definitely seek and be open to talent from any deserving artist regardless of its background. And now thanks to the internet and social media, finding talent is easier than ever.
As we grow we'll set up a dedicated A&R team that'll work to find, vet and acquire our roster.
GROWING THE COMPANY
As I mentioned, MAXXIMAL is not just a music company, we're also a media production company. Our plan to scale and grow the business relies on investing and producing new and original media content, not only around our artists and their music but also unique creative ideas that we can monetize and get sponsorships from: podcasts, documentaries, short films, videoblog, masterclasses of our artists teaching how to play their songs, contests, the possibilities are endless.
We want to create BRAND RECOGNITION with our music, artists and with the original projects and content we'll create. By doing this our business will grow steadily and our revenue streams will expand as well as the opportunities to get bigger, better advertisers and sponsorships. That's why it is crucial that we focus and create unique music, projects and content that will make us a household name, not just one more music label.
If you want to be part of this new adventure and help create a company that challenges, inspires and cares for good music, artists and fans, please don’t hesitate to reach out for further information and set up a call or a meeting. Regardless, thank you so much. Please never forget that with hard work and passion ANYTHING’S POSSIBLE!